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The Most Effective Web Linking Strategy Around
There are numerous ways to develop and build web links to point to your website. Choosing how to build these links and what sort of links to build is known as your web linking strategy.
One Way Link Generation
The most popular links that webmasters choose to develop are one - way links.
The most effective way of building a collection of links of this type is to write good quality, informative articles that you submit to high traffic article directories and include links pointing back to your website.
Some people will tell you that article marketing campaigns such as the one described above are not effective, you will find however that these people have not understood the basics of an effective article marketing campaign and because of this have not achieved the maximum results achievable.
Your article marketing campaign and by definition your web linking strategy will be three times more effective if you include three links in your articles each pointing back to your website.
The first link should be included in the main content of the article and the last two should be located in the resource box or section at the bottom of the article.
Another point to keep in mind is that it is much more useful to point the links at particular pages on your website that deal with the same content or topic as the article rather than pointing the links to your home page.
The reason behind this is that the people who have just read your article and have clicked on the link will be interested specifically in getting more information on that subject rather than the general information provided on your home page.
If they cannot find the information they are seeking extremely quickly (almost immediately in fact) they will tend to leave your website just as quickly.
The aim of your web linking strategy should be to attract visitors and encourage them to stay on your site as long as possible. The longer a visitor stays the more chance you have of monetizing them.
Another reason to provide links to specific pages rather than the home page or site in general is that it increases your SEO.
You really should work on one page of your site at a time to maximise the promotion of the page and the links you can develop to it. When you have fully optimised this page then you can move on to the next.
Articles work better for Traffic Generation and Web Linking Strategy than Mini Websites
An early web linking strategy that many webmasters used to use was to create numerous mini websites whose sole function was to redirect traffic back to the parent or main site.
One of the main problems with this strategy is that the major search engines do not approve of it and your ranking will probably not be enhanced by its use.
Many webmasters have now realised that articles submitted to high traffic article directories work far more effectively than mini websites ever could.
The Quality of Your Article Content Is of Utmost Importance
When it comes to your web linking strategy and traffic generation not all articles are created equally.
A poorly written article that provides little useful information to readers will not be anywhere as effective as a well written one with good content. Posting poor quality articles will create links to your site, but they will do little if anything to generate traffic.
A good article that people want to read will have a much better chance of being promoted, linked to and even re-posted on other people's websites or blogs.
Remember that a well written and informative article with a catchy headline is the goal you should be aiming for to give your web linking strategy the best chance of success.
A good quality article will always outperform a poor quality one dramatically in terms of link generation and traffic building.
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