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SEO Copywriting Tips For Great Web Content
Here are some useful hints for setting out an efficient SEO copywriting for the most popular search engines
Keywords' study
It is the starting point (and a "turning point") for any SEO copywriting work.
This is such an important and complex subject that it would need its own section, or a dedicated booklet, to be properly developed; at present let's be satisfied with considering that the content of your website must be built up on some really significant, very well chosen keywords.
These keywords must be carefully selected, taking into consideration the most widespread and appreciated by the visitors you target.
Choosing the most suitable keywords related to your business field is crucial, you can do it online using some helpful instruments like WordTracker and Keyword Discovery, two of the most popular.
One page = one subject
If your business, for example, deals with ten different products, you will dedicate one page to each of them, every product will have its own page.
Detailing contents
Deciding what and how many details to provide for in your pages is basic, because their function is to build up a content which will stir your visitors' curiosity, in order to make them interested in obtaining further information; this way they will decide to contact you through your website contact forms.
A good SEO copywriting is crucial at this step, because depending on what details you provide for each subject, the search engines will fix the relevance of your site as regards each specific keyword.
Abolish the sales-leaflet style
A sales-leaflet style is something that can really annoy web users, because this is not what visitors want to find arriving to your site.
So keep off ornate and redundant language, it would made people think of a lack of content, light meaning and heavy sales attitude, which search engines will rank negatively.
Good SEO copywriting will focus on objective facts about your company's products and services, trying to move people to ask for further information.
Give content a priority order
Take your visitors' time into consideration. Good SEO copywriting should organize content in multiple pages, setting a priority order, which puts information into order of importance.
The most important pages you'll want on your navigation bar, with lesser pages linking off those. And don't forget a site map page, making this content organizing clear to everyone.
Keyword density
All search engines rank your pages accordingly to the use of a specific keyword in your page, considering it as relevant as often this keyword is used.
Project planning
Project planning is one of the most important aspects of SEO copywriting, so spend some time to consider what information people are willing to find out about your business.
It can be useful for you to examine some of the most appreciated contents, according to web visitors' and search engines' opinions:
Product details
Product details, including technical explanations of their main features related to their advantages, some data analysis, flow-sheets, video reviews (very appreciated!) and images
Expert and proficient hints, user's handbooks, useful technical resources
Testimonial advertising
Don't forget adding some opinions, reviews and comments from satisfied customers
Explanations about your business' field
Goods or services in terms of comparing information
Where to look for inspiration to set up a good SEO content?
Use Google and Yahoo, search for your keywords: what kinds of sites do come up on the first results pages? This will give you a good idea of what kind of content search engines do prefer. In details, you will have to pay attention to:
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Your competitors' websites
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Portal sites somehow related to your industry's field
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Magazine sites related to your business' field; e-zines
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Resource sites
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Examine these websites, read their contents and study their SEO copywriting carefully: try to learn from them.
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